Privacy Policy - Blyss Aroma Ltd

This Privacy Policy explains how Blyss Aroma Ltd ("we", "us" or "our") collects, uses and protects your personal information when you visit or make a purchase from our website. We are committed to safeguarding your privacy and complying with the UK GDPR and the Data Protection Act 2018. By using our Site, you agree to the practices described in this policy. If you have any questions, you can contact us at hello@blyssaroma.co.uk.

Information we collect

We collect personal information in several ways, depending on how you interact with our Site. When you make a purchase, contact us, or enter information directly on our website, we may collect details such as your name, billing and shipping addresses, email address, phone number, payment information and any messages or enquiries you send us. This information helps us process your orders, communicate with you and provide customer support.

As you browse the Site, we automatically collect certain technical data from your device. This may include your IP address, browser type, time zone, cookie data and details about the pages you visit and how you interact with the website. This information enables us to optimise the Site, improve its performance, and protect against fraud.

We may also receive information from third-party providers who support our services, such as payment processors, analytics tools, advertising platforms, shipping partners or review services. These partners only provide us with information necessary to deliver their service, and we do not intentionally collect data from anyone under the age of 16.

How we use your information

We use your personal information primarily to provide and improve our services. This includes processing and fulfilling your orders, taking payments, arranging delivery, sending order confirmations and updates, and managing returns or customer support enquiries. Your information allows us to operate the Site effectively, personalise your experience and analyse how visitors interact with the website so we can continue developing and refining our services.

We may also use your information to communicate with you, whether to respond to questions, send service-related updates or share marketing messages if you have chosen to receive them. Where permitted, we may also use your activity on the Site to show you relevant advertisements or personalised offers. In addition, your information may be used to help detect and prevent fraud, ensure the security of our systems, comply with legal obligations and protect our legitimate business interests.

Sharing your information

We may share your personal information with trusted third-party service providers who help us operate our business. These include website hosting providers, ecommerce platforms, payment processors, delivery companies, email service providers, analytics partners and advertising platforms. These third parties only receive the information required to perform their specific role, and they are not permitted to use your data for any other purpose.

We may also disclose information if required to comply with laws or legal processes, to respond to lawful requests, to protect our rights or to assist with fraud prevention. If our business undergoes a merger, restructure or sale, your information may be transferred as part of that process. We do not sell your personal information under any circumstances.

Cookies and tracking technologies

Our website uses cookies and similar technologies to provide essential site functions, understand how visitors use our pages, improve performance and personalise your browsing experience. Cookies may also be used to support analytics and advertising services. You can manage or disable cookies through your browser settings, although this may affect how the Site functions for you.

Your rights

Under the UK GDPR, you have several rights relating to your personal information. You can request access to the information we hold about you, ask us to correct or update inaccurate details, request deletion of your data or object to its use in certain ways. You may also request that we restrict the processing of your information or ask for a copy of your data in a portable format. Where we rely on your consent—for example, for marketing communications—you may withdraw this at any time.

If you wish to exercise any of these rights, please contact us at hello@blyssaroma.co.uk. We may need to verify your identity before completing your request.

Retention of information

We keep your personal information only for as long as it is needed to provide our services, manage your account, comply with our legal obligations, resolve disputes or enforce our agreements. When the information is no longer required, we will securely delete or anonymise it.

Security

We take reasonable measures to protect your personal information from loss, misuse and unauthorised access. However, no method of online transmission or storage is completely secure, so we cannot guarantee absolute security. Please avoid sending sensitive information through insecure channels such as email or social media and ensure your login details remain confidential.

International transfers

Some of our trusted service providers may process or store your information outside the UK. Whenever this occurs, we ensure appropriate safeguards are in place to protect your personal data in accordance with UK data protection laws, such as the use of Standard Contractual Clauses or other approved mechanisms.

Changes to this policy

We may update this Privacy Policy from time to time to reflect operational, legal or regulatory changes. The most recent version will always be available on our website, and the effective date will be updated accordingly.